If someone engages with your ad, it also counts as a view, even if they don’t watch the entire video. Views: YouTube counts a “view” when someone watches at least 30 seconds of your video, or watches a video in its entirety if it’s shorter than that.If you’re short on time, here are the most important metrics to pay attention to on YouTube. With your Google Ads and YouTube accounts linked, you get access to the full list of metrics below: What metrics can you view on Google Ads for YouTube? How to link your accounts: You can link your Google Ads and YouTube accounts from either YouTube Studio or Google Ads. Link your Google Ads and YouTube accounts, and you can also add call-to-action overlays to your videos, encouraging viewers to subscribe or watch a related playlist:įinally, you can create a remarketing list from people who interact with your YouTube channel or videos. For example, are they subscribing to your channel, or sharing your videos? You can see the organic view metrics for your YouTube videos in the same dashboard as your other Google Ads campaign, which is convenient, but you can also see key metrics on how people are engaging with your channel after they see your ads. Link your accounts, and you unlock enhanced reporting for your YouTube channel. The main benefit is it allows you to run ads based on how people engage with your YouTube videos, and target people who have watched your videos or visited your channel.īut that’s not all.
Linking your Google Ads account to your YouTube channel offers advertisers a few major benefits. What does linking a Google Ads account to a YouTube account let an advertiser do?
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